Business Sales Website vs Social Media

Updated: Jul 19

Today, more than 1.8 Billion people worldwide shop online. In the United States nearly 235 million people shop online every week. Using mobile devices, autonomous vehicles and smart appliances now a consumer can shop for deals 24/7 from any geographic location.

eCommerce shoppers spent nearly $2.2 Trillion 2020, and online purchases are expected to hit $4.5 Trillion 2021. While brick and mortar store purchases continue to drop 25% (yoy) with many sectors such as restaurant, hospitality and travel industries being reinvented now.

On-average you can launch a proprietary eCommerce website for about $300 per month capable of shopping cart checkout, shipping logistics and subscription based shopper apps.

Although added work to create content marketing and search engine optimization (SEO) is necessary in order to reach consumers. offers content writing, video advertising and social media marketing flat rate solutions, click here.

Developing your own dedicated business sales website is the best way to build a valuable eCommerce asset with high growth profit opportunities. External social media networks such as Pinterest, YouTube, LinkedIn, eBay, Etsy, Instagram and Facebook, may enhance your brand with added sales, but should not replace your own direct to customer sales platform.

Social media shoppers can add a nice supplement, on-average 25% sales increase, but you give up control on social networks of building your own brand site. With social media, you do not own the platform, so your not able to control it and/or show financial asset value metrics used to raise capital. We recommend development of proprietary website apps.

The COVID pandemic accelerated the shift in consumer behavior towards more time sensitive lifestyles and mobile cost efficient online shopping, work from home and video conference network apps are used daily now by over 250 million people.

Business models are quickly evolving into more profitable eCommerce platforms. For example, fast food restaurants gain 65% more profit from drive-thru and/or pickup orders versus eat-in service, where overhead costs are much higher, large space needed and more staff for services. The consumer has grown fond of drive-thru and fast pickup orders now.

While business office employers found the use of video conferencing and remote work reduced costs nearly 45%, during the COVID-19 pandemic, statistics show :

  • 55% of companies allow for remote work

  • Remote work will increase by 77% from 2019-2022

  • Remote gig work will increase by 19% from 2019-2022

  • 30% of employees are full-time remote workers

  • 62% of employees work from home occasionally

  • From 2010-2020, there has been a 400% increase in the number of employees who work from home at least once a week

Remote work benefits extend to employers just as much as employees. Giving team members the flexibility to work from anywhere is proven to increase productivity and lower employee turnover.

  • 77% of remote workers report higher productivity levels when working from home

  • 23% of remote workers work longer hours from home than in the office

  • 53% of remote workers take less time off than in-office employees

  • 74% of employees say they’re less likely to leave a company that offers remote work

  • 83% of the workforce says that being able to work from home would increase job satisfaction

Epidemiology research shows, the ability to work remote, pickup food order, hybrid school learning and general activities that limit the number of people your exposed to reduces the risk of being exposed to virus and diseases by 35% or more, an added cost savings benefit with telecommute remote work for employers and healthcare insurers.

We recommend the future of your dedicated business website application development involve components that provide add-on modules for the following;

- Artificial intelligence and virtual reality ... requires ultra-fast 5G load speeds

- Cyber-security challenges requires constant management as threats evolve

- Internet of things (IoT) capable of interacting with many devices and appliances

- 360 degree video and custom online 3D order features such as 3D printed products etc.

- User Motion Interface and Voice Command Apps

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